Who We Are
Just like many other brands managed by Sharemind, Molfix acceptance in the market grew from June 2016 2% market share to 10% in Jan 2017, increased further to 23% by 2017 year end and had 36% in 2018. At a current 54% market share, we are still managing the Molfix media account even as our client brand has taken over market share from Pampers to become the
No.1 diaper brand in Nigeria with lots of awards and market data to back these facts.
Scientific Approach
We use data, diagnose everything until we identify where lies your brand media success recipe
Zero Base Spend
Budget from zero base each year to significantly drive potential cost savings
Outcome
We help brands to grow, not only for prestige but to keep our years of media knowledge and integrity sustained.
Our History
As a media agency we do not only plan and buy media, we are brand interrogators.
We go beyond traditional media activities to diagnose your brands for total business
growth.
2004
Initiative media was set up officially for media planning & buying business2010
Global alignment with MindShare, a GroupM media agency to become ShareMind Lagos2014
Got a global recognition base on MindShare affiliation as the Best Media Planning Agency in Nigeria by HSBS Global2016
Join Xaxis UK for programmatic digital media planning to grow the Lufthansa Airline Digital media business1918
As a media department of the first advertising agency in Africa, Lowe Lintas2008
Won first major merit award as The Foremost Media Agency in Nigeria2012
Won Best Media Partner Awards for 3 years in a roll, 2010 to 20122015
Agency billed over NGN5B working with the top companies in Nigeria;- Nigeria Breweries, Friesland Foods, Unilever, JTB(Joint Tax Board), etc.2019
Our Brand Molfix became No.1 (market leader) in Diaper CategoryOur Discount Level
We achieve more volume discount than the industry average, join top brands that are currently enjoying maximum savings on their advertising investment /spend.
Our Average Radio Discount
We will go above industry standard and get attractive discount.
Our Average TV Discount
We deliver beyond the industry average on TV not only to maximize our client spend, we gain maximum value above the industry average.